Primary Business Operating Principles

• Focus of our daily activities is the needs of the client
• Understand the business of our clients to better provide maximum value from our research activities
• Continuously develop new ways to use our resources to benefit clients
• Ensure long-term growth by producing high client value while effectively managing costs
• Approach the respondent with the highest level of professionalism, integrity and respect
• Create and maintain a working environment where all colleagues, regardless of position,  are treated with dignity, respect, and fairness
• Recognize that each team member makes a unique and worthwhile contribution
• Keep interests of our organization and the individual employee in proper balance
• Support our industry through active participation in our associations