Primary Business Operating Principles

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  • Focus of our daily activities is the needs of the client
  • Understand the business of our clients to better provide maximum value from our research activities
  • Continuously develop new ways to use our resources to benefit clients
  • Ensure long-term growth by producing high client value while effectively managing costs
  • Approach the respondent with the highest level of professionalism, integrity and respect
  • Create and maintain a working environment where all colleagues, regardless of position,  are treated with dignity, respect, and fairness
  • Recognize that each team member makes a unique and worthwhile contribution
  • Keep interests of our organization and the individual employee in proper balance
  • Support our industry through active participation in our associations