The mission of reed|group is to support strategic decision making through the creative design, execution and interpretation of objective and insightful marketing research


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reed|group is a full service marketing research and consulting firm with capabilities and experience in a wide range of study types, employing a variety of methodologies and analytical techniques to assist our clients in strategic market planning.

reed|group and its partners offer a solid track record applying marketing research to identify market opportunities, evaluate marketing efforts and determine feasible markets for product development and planning.

reed|group specializes in marketing research for industries targeting businesses, professionals, and high-end customers.  We focus on service industries, healthcare, financial services, IT and telecommunications and not-for-profit verticals.  Our clients range from Fortune 500 firms to emerging middle market companies, from trade associations to not-for-profit entities.

The firm is noted for the design and implementation of complex multi-methodology research projects.  Account teams are lead by experienced researchers supported by the resources of the firm and its partners.  Our experience enables us to provide insightful analysis and derive strategic guidance from research. 

At reed|group we pride ourselves on providing outstanding customer service characterized by an exceptional level of personal attention and responsiveness to client needs. We are committed to partnering with our clients to design and implement research projects that provide timely, relevant, actionable information for decision-making while maximizing the value of your research dollar.

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