study types
reed|group and its partners offer expertise in the following types of research.
Opportunity Identification
- Competitive analysis
- Customer profile
- Market definition
- Market segmentation
- Mature market research
- Product positioning
Product Development and Planning
- Concept and product testing
- Package evaluation
- Price sensitivity
- Promotion tests
Monitoring/Evaluation
- Attitude and usage research
- Brand loyalty and switching
- Brand/advertising awareness tracking
- Customer satisfaction and retention
- Market share/segmentation
- Mystery shopping
- Product/corporate image
- Transaction satisfaction tracking