study types

reed|group and its partners offer expertise in the following types of research.

Opportunity Identification

  • Competitive analysis
  • Customer profile
  • Market definition
  • Market segmentation
  • Mature market research
  • Product positioning


Product Development and Planning

  • Concept and product testing  
  • Package evaluation  
  • Price sensitivity  
  • Promotion tests

Monitoring/Evaluation

  • Attitude and usage research
  • Brand loyalty and switching
  • Brand/advertising awareness tracking
  • Customer satisfaction and retention
  • Market share/segmentation
  • Mystery shopping
  • Product/corporate image
  • Transaction satisfaction tracking
Service Type
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