analytic strategies and methods

reed|group marshals the appropriate analytic techniques to uncover the information needed to make informed corporate decisions.  Among the analytic techniques which we use are:

  • Clustering
  • Conjoint analysis and choice modeling
  • Customer value analysis
  • Factor analysis
  • Perceptual mapping
  • Price analyses
  • Segmentation analysis
  • Simulations
  • Structured equation modeling
  • Econometric modeling
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