presentation/reporting capabilities
reed|group utilizes a variety of reporting and presentation modes are tailored to audience and client needs. Research reporting formats include:
- Analytic Reports: Typically include an executive summary, graphs of significant results and marketing action recommendations
- Executive Briefings: In-person presentations summarize the research results for key management decision-makers, and provide a foundation for discussion of marketing action alternatives
- Front Line Reports: Concise profiles of pertinent customer transaction satisfaction information in a carefully designed and tested format that is readily accessible and appropriate for front line staff performance improvement
- Satisfaction Tracking Reports: Highlight the results of customer satisfaction surveys for distribution chain users, and are designed to provide benchmarks and identify areas where improvement can have the greatest impact
- Computer Simulations: Extrapolate research results into "what-if" models, enabling product mangers to identify the impact of alternative brand management scenarios