presentation/reporting capabilities

reed|group utilizes a variety of reporting and presentation modes are tailored to audience and client needs.  Research reporting formats include:

  • Analytic Reports: Typically include an executive summary, graphs of significant results and marketing action recommendations
  • Executive Briefings: In-person presentations summarize the research results for key management decision-makers, and provide a foundation for discussion of marketing action alternatives
  • Front Line Reports: Concise profiles of pertinent customer transaction satisfaction information in a carefully designed and tested format that is readily accessible and appropriate for front line staff performance improvement
  • Satisfaction Tracking Reports: Highlight the results of customer satisfaction surveys for distribution chain users, and are designed to provide benchmarks and identify areas where improvement can have the greatest impact
  • Computer Simulations: Extrapolate research results into "what-if" models, enabling product mangers to identify the impact of alternative brand management scenarios

Service Type